What is Digital Out of Home (DOOH)?

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Digital Out of Home (DOOH)

Digital Out-of-Home or DOOH refers to digital media used for advertising and marketing purposes outside of the home. This includes any out-of-home (OOH) display, digital billboard or digital signage that can change its advertising content remotely using addressable electronic, LED, and screen technology but excludes TV advertising and radio advertising. It does not include vinyl or static billboards, bus shelters or other static displays or panels. The term is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH. The term digital out of home (DOOH) is often used in relation to advertising based networks but is also use for digital billboard networks. Digital out of home advertising place based networks can be found in many places including your local restaurant, a doctor’s office, or even on the top of gas pumps.

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