What is Embellishment?

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Embellishment (also known as cut-outs) happens in outdoor advertising when letters, figures, images, mechanical devices or lighting are attached to the face of an out-of-home (OOH) or outdoor advertising billboard unit to attract more attention or create a special effect. Certain outdoor advertising markets allow billboard embellishments and there are other markets that do not allow embellishments on outdoor advertising structures. See also Cut-out and Extension.

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