Market ride (also known as Pre-ride or Post-ride) is the physical inspection of the outdoor advertising billboards, structures or units that comprise an out of home advertising (OOH) program in a market. Advertisers and agencies often conduct pre-buy (pre-ride) or post-buy (post-ride) market rides to determine which billboard locations are the best for their advertising campaigns. In most cases, local agencies know the coverage area and are able to choose the most effective billboard inventory for their clients. National advertisers and agencies who have conducted market rides locally have told us that the Atomic Billboard network contains the best large format billboards in the Wichita market.
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