Noticing is a physiological or behavioral measure of actual eye contact with an out of home (OOH) media unit and its advertising. For example, Geopath (formerly TAB) conducts visibility research that are derived from the adjustment of circulation or passing to those who notice the advertising on the sign or billboard.
Click here to browse the full billboard terminology glossary
The Fliphound Advantage
Pay-as-you-go with no budget minimum, on premium billboards
Upload your ads online and change them whenever
Plan, execute, and monitor outdoor billboard advertising campaigns in real-time