Premium inventory is out-of-home media ad space or inventory that a billboard company or operator has deemed higher-quality based on a number of factors and subsequently attempts to sell it at a higher price. Premium inventory is labeled premium because it attracts the best and highest paying outdoor advertisers and is located: in the highest trafficked areas, in the most desirable neighborhoods, or on the best streets or arteries or corridors. This inventory is often locked up by advertisers and is rarely discounted. For example, a billboard operator, like Atomic Billboards, owns and manages all the only large format digital billboards in the highly travelled auto and car dealer row in Wichita Kansas.
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