Programmatic advertising refers to the automation of buying and selling digital media. Advertisers use programmatic technology to more efficiently buy or bid on digital ad inventory, with less (and sometimes no) direct communication with people. It reduces much of the manual back and forth that come with the middle steps of buying and selling, including IOs. Fliphound is one of the leaders in online and programmatic buying and selling for the out-of-home (OOH) and digital billboard industry.
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