What is Proof-of-Performance (POP)?

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Proof-of-Performance (POP)

Proof-of-Performance (POPs) are certifications sent to advertisers by an outdoor company that contracted advertising services has been rendered. Proof-of-Performance (POPs) reports typically include the vendor name, structure number, advertiser name, flight dates, products advertised, summary of message played, times message played and photos of the ad being played on the specific billboard structure. Automated platforms, like Fliphound, allow advertisers to access proof of performance electronic logs that show details about when, where and what time the ad was played. Many large agencies and national advertisers require proof of performance reports with photos as part of the contract and to be done in advance of payment.

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