What is Real-Time Bidding (RTB)?

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Real-Time Bidding (RTB)

Real-time bidding (RTB) is an automated auction process for the purchase of individual ads or impression on different forms of media. Real-time-bidding (RTB) is form of programmatic buying where display ad inventory is bought by agencies/advertisers and sold by media, web site, and outdoor billboard owners through an online media exchange with auction pricing in real time. Web based programmatic, RTB platforms and automated ad exchanges are widely used and adopted by web and internet advertisers whose businesses are already online. The outdoor advertising industry has been slow to adopt these emerging technologies since most networks remain off-line and the larger operators are building their own private exchange solutions. Fliphound processed its first real-time-bidding campaign in 2013 and works closely with leading independent operators to enable their inventory for online buying and provide billboard operators access to online advertisers.

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