A snipe is an adhesive strip that is used to update, change, correct or cover a portion of copy or area on an existing out-of-home (OOH) face or billboard advertisement. Snipes are typically printed on a sticky back material called self-adhesive. The protective backing is removed on location and the snipe is applied to the unit or structure’s advertisement like a giant sticker.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data