What is Traffic Origin?

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Traffic Origin

Traffic origin is the place or point where vehicular or pedestrian traffic originates. Traffic origin information is used in combination with other traffic data (including traffic destination information) to provide advertisers with information about the audience passing outdoor advertising structures, not just those in immediate vicinity of the individual location. For example, collected license plate and GPS data can be correlated with residence data and demographics to pinpoint the origin and destinations of persons having potential exposure to outdoor advertising and specific structures.

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