Read is the side of the face the billboard or outdoor advertisement appears in relation to the motorist passing by the advertisement or copy. The right-hand read is the side of the outdoor advertising sign or structure that is seen on the right-hand side of the street, while the left-hand read is the side of the sign that is always seen on the other side of the road, beyond the lane carrying traffic the other direction. See also Right Hand Read, Left Hand Read, Cross Read, and Read Time.

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